DesignFit is a visual brand for a co-work space for designers to help them get and remain fit as they are working in their profession. The branding includes a 3 part booklet, fitness product designs, and a 4 screen mobile app.
The goal is to help designers live a healthier lifestyle and design a healthy balance while working as a designer. Designers want a healthy balance between work and their health without sacrificing one for the other.
Over the idea behind each deliverable is to make life and being healthy easier for designer by tracking their hours works, their steps through out the day, and even reminds telling them to go move around.