The American Appeal logo is the main asset to the visual brand and guarantees our communication for the brand. Please respect our logo and treat it properly. Please follow the guidelines we have in place for our brand.
Our Helvetica logotype is modern yet bold curved lines and the image is heartwarming. For the minimum logo, it should be no smaller than 0.468 inches or 45 pixels for print and web. The maximum size of the logo can not be larger than 400 pixels.
Consistent use of color is one of the easiest and most effective ways to break through marketing clutter.
The green is the main brand color, which is used for the core elements and logo. The red and accent colors are used as highlight colors for smaller elements.
We’ve selected a type family that gives American Appeal a warm and welcoming real voice: Helvetica. Helvetica is a neo-grotesque san-serif typeface great for unity and communication
Use the typeface, type size, and type weight wisely to establish a clear hierarchy of information. Use the combination of uppercase and lowercase to establish legibiliy of the typeface.